What is Shopify? Shopify explained by the best 1 team


Shopify is one of the most popular eCommerce platforms for entrepreneurs. It offers a wide variety of features for businesses to sell their products online. Shopify is an eCommerce platform that allows entrepreneurs to set up their own online store and sell products without having to deal with any coding.

The company was founded in 2006 by Tobias Lütke, Daniel Weinand, and Scott Lake. The goal was to make it easy for anyone to start selling online without any technical skills or design experience.

Shopify has since grown into the largest provider of eCommerce solutions in the world. It simplifies the process of setting up an online store by providing templates and other tools that are easy to use, even if you have no prior experience with designing or programming websites.

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What is Shopify?

Shopify is a complete commerce platform that lets you start, grow, and manage a business. Our expertise and leadership in commerce come from the experiences of millions of merchants on our platform. Their success makes it possible to predict and create features that will help power commerce today and shape what the industry will look like tomorrow.

How does Shopify work?


Shopify provides all the tools you need to run your business. Shopify lets you build a fully customized online store and sell it in different channels, like web, mobile, and brick-and-mortar stores.

This is designed to be accessed anywhere and we handle the technical side so you can focus on what you do best. Click the link below to see what it would look like to run your own business! Any commerce business needs to keep track of a wide variety of data like products, inventory, and payments.

Sometimes it’s hard to stitch everything together. It integrates all your necessary business tools into one single platform, which is accessible with just one click. They’re also very easy to install. Consider Shopify’s products as layers that you can add to your website to build the perfect stack for your business:

#1 Shopify’s core product

There are three plans to choose from when you buy Shopify: Basic, Advanced, and Unlimited. The Basic plan offers everything you need for a successful eCommerce store, without any complications.

A2B provides an easy-to-use ecommerce platform that is attractive and easy to customize. It provides tools for online and offline selling, payment processing, and more.

We offer the best converting checkout, SEO, and marketing tools. These are all a core part of Shopify. The foundation upon which our other products and applications are built.

For those who want to enhance their store and experience, eCommerce has access to Shopify APIs and development tools to tweak their store as they see fit.

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#2 Shopify’s additional products and services

Every business is different and needs to grow. Expand your business on the platform while taking advantage of powerful upgrades that help independent businesses grow. Shopify provides access to capital, and faster, and more convenient payment methods that make life easier for small business owners.

#3 Apps built by trusted partners

Shopify’s app store has everything you need to customize your website. Thousands of apps are available for everything you can think of, so you don’t have to touch a single line of code! You’ll find the most advanced tools to grow your business at the App Store. You can find social media network ad tools or even that new SMS app you’ve been waiting for.

There’s also a marketplace for Shopify Experts who can help you with custom projects. You can hire them or learn to code yourself.

Why Shopify?

  • Shopify is widely appreciated by the entire eCommerce community – online, offline, and everywhere in between. We provide a friendly environment to entrepreneurs, merchants, and developers alike.
  • As an international company, we work with entrepreneurs around the world to provide them with a globally used platform and tools to help them build their products. Merchants all over the world rely on us for our ability to connect them and keep them up-to-date.
  • Our goal at Shopify is to empower creative expression. We believe that every voice should hear, and we’re building our products with the intention of making our customers’ experience as fun and seamless as possible.
  • Shopify is designed to tackle the entire eCommerce business. It centralizes the process and offers access to a huge number of ecosystems that can easily integrated with the platform. We offer a variety of platforms and products so you can find the content you’re looking for. In addition, we always provide the most interesting content.
  • It takes on the complexity that can be difficult for small business owners to navigate. The world can be difficult to navigate for small business owners, and that’s why we make it easy for you. Whether you’re just getting start or growing your enterprise, Shopify has tools that will maximize your risk exposure and minimize overhead costs.
  • This is scalable from the start. You’ll always have access to the newest features tailored to suit your needs, no matter how small or big your business gets.

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Connect with each and every customer

Shopify is the ultimate tool for marketers. It helps you build customer and buyer relationships and gives you the power to present them with an experience that sets your store apart from the competition.


Accept orders and payments online with the world’s most powerful checkout. Customers add products to their cart, then go through your checkout process to enter their shipping and payment information before the order is placed.

Shopify Markets

Expand your customer base by selling to customers around the world. You can go global and sell anywhere through a single Shopify store.

Customer Engagement/ Marketing Tools

Use Shopify’s customer engagement and marketing tools to reach the right person with the right message at just the right time. Along with other powerful features, you can help reach your audience by marketing to them in a personalized way.


The Shopify Inbox app makes responding to customers a breeze. You can talk to them directly and manage the conversation easily so you can spend less time on logistics and focus more on the ones that will convert!

Marketing Insights & Analytics

Benefit from insightful data and analysis to help you make informed decisions with your business by consulting Shopify’s reports and analytics.

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Shop App

Using the Shop App, customers will be able to quickly check out and track the progress of their purchases. They’ll also have access to all the information they need to get back in touch with you.

B2B on Shopify

Deliver tailored campaigns that take your B2B and DTC customers’ interests into account. With Shopify, you can manage orders and inventory for both types of customers, plus there’s a separate storefront for each group.

Selling Strategies

Offer your customers unique pricing and promotions to encourage conversions. Selling plans like pre-orders, try-before-you-buy, and raffles allow shoppers to get a good feel for your product.

Creative discount strategies can also be really appealing for customers who want exclusive deals. Subscription APIs have the potential to turn one-time customers into recurring. Increase your customer loyalty rate with an app or API for subscriptions.


Merchandising your products with Shopify can help you promote brand recognition, increase sales and turn over inventory. We offer a range of visual displays, special offers and more to get the job done.

Start using Shopify right away


Shopify isn’t just an eCommerce platform; it’s also an all-in-one website builder. There’s more to being an online retailer than just connecting buyers and sellers. The experience needs to be seamless and provide value for both parties, which is why the marketplace has such potential.

And it’s not just about business owners. Developers and shoppers also have a key stake in this.Shopify is the ideal platform for any entrepreneur, scrappy trailblazer, or heritage brand.

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