Why Is My Shopify Store Not Selling?

As a business owner looking to make waves with an online store, it only makes sense to want to use a popular platform such Shopify to get the job done. In a lot of ways, it can be much easier than utilizing most other types of shopping platforms, and it is sure easier than trying to turn the business website into an effective online store with search engine optimization (SEO). Not only does it have options for browsers, but those who want to make the most out of a mobile platform have a place in Shopify, which explains the popularity of Shopify SEO

It is also the perfect time to make use of an online shopping platform, as the holiday season is currently ongoing and set to make records as one of the biggest shopping sprees recorded. The primary reason why such is the case is the COVID-19 crisis, as people are forced to adopt a more introverted lifestyle in an attempt to lower the risk of infection. While it is undoubtedly an unfortunate turn for most, it does provide the opportunity to make waves with an online store.

Considering just how many online shoppers there are, it should be quite easy to get enough online visitors in the Shopify store with the help of Shopify SEO. However, for some online business owners, it might not be the case. Compared to many other stores out there that are experiencing all types of success, it might not be panning through for  others. That said, before anyone can panic, it pays to be well aware of how to get online visitors to click — as well as how to get them to stay.

Are you making use of social media to market your Shopify store?

Even with all of the online shoppers raring to purchase all sorts of items for the holiday, it will be challenging for anyone to find a Shopify store if it is not being advertised through social media. Keep in mind that as far as digital marketing goes, social media is the foundation, and without it, it is practically impossible for a business to get noticed compared to all the others that make use of digital marketing strategies.

Even before the thought of digital marketing strategies come to mind, it is crucial that online store owners make use of social media as the foundation for their campaign. Not only does it allow users to interact with their potential supporters, but it allows them to make changes based on feedback. It is a give and take relationship that will result in many more online shoppers.

Is there sufficient reason for an online shopper to stay?

It is common knowledge that most online shoppers will only have a few seconds to spare when it comes to figuring out whether or not a Shopify store is worth their time. Even with proper use of Shopify SEO to help attract visitors, if the Shopify site itself does not immediately explain its primary goal to visitors, it is quite likely that most online shoppers will click away.

One method to help alleviate the problem would be through the creation of an effective header that serves to spread your message in as few words as possible. The use of SEO means utilizing keywords to boost visibility in search rankings. It does not just work with brand exposure — keywords can also help most business owners with setting up an easy-to-understand message for online shoppers. If the visitor sees that the store owner knows how to get to the point, they are much more likely to stay.

Does the website take a while to load?

Perhaps one of the more common and troublesome reasons why some people just cannot seem to get the right amount of traffic for their online store is the fact that their Shopify store takes too long to load. It can be understandable to want to be as inspired and motivated as possible when designing a website, but any Shopify SEO expert will tell business owners that simplicity is always the key. It means the removal of most types of fluff and widget, ensuring that shoppers can get to the point and purchase their products right away.

However, what many do not know is that even without widgets and fluff, it can still, at times, take too long to load. What many store owners do not realize is that even the images they use for the website is not above scrutiny when it comes to getting online shoppers to stay. It is true that high-quality, relevant images can help attract online shoppers enough for them to stay and perhaps purchase something, but there is such a thing as too much quality.

An image with an unnecessarily high resolution could end up slowing a website down — if you have added plenty of extremely high-quality images, it is no wonder why it might take ages for the Shopify site to load. There are few things more frustrating to online shoppers than wanting to purchase a product only to have the site hang up for half a minute.

Be consistent with your marketing!

Last but certainly not least, Shopify SEO experts would want store owners to be as consistent as possible when it comes to their marketing. Even if they might try to upload something on social media from time to time, it does not mean that people are necessarily seeing it enough to want to visit. Advertising can take a few tries to get right, and it requires an active social media presence. 

Consider the relevance of the products sold, and take steps to get online shoppers to review products and interact with the business on the preferred social media platform.

Without a doubt, consistency is key if the store owner wants to make use of Shopify SEO solutions. Be genuine, be active, and be consistent. While it might take some doing, sleek website design and a consistent digital marketing strategy can push any Shopify store to the top.