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Finding a good host for your WordPress site will help it load faster and improve its SEO rankings. However, there’s a lot more to it, such as the keywords you use on product pages and blog posts, the size of your picture files, and whether or not your text is readable. This work is made easier by a number of WordPress SEO plugins.
You can also locate various third-party SEO tools for obtaining useful statistics, keyword ranks, and backlink data.
Even for seasoned website owners, SEO may be perplexing. Finding high-potential posts and pages, mending broken links, restructuring site structure, and conducting a comprehensive SEO audit are all difficult tasks for most website owners. However, if you have the correct tools and the skills to use them, you’ll be well on your way to being a search engine success story.
Table of Contents
What are the Functions of SEO Plugins?
Is It Necessary to Use SEO Plugins in WordPress?
The Best WordPress SEO Plugins (2022)
WordPress Users’ Favorite SEO Tools
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What are the Functions of SEO Plugins?
Search engine optimization (SEO) is a large subject of study. It can include things like keyword research, content optimization, link building, and more. In general, any plugin that aids in the optimization of your pages so that they rank higher in search engines falls under this category.
Some SEO plugins, like Yoast SEO (which we use at Kinsta), go above and above in terms of assisting you with optimizing your content for search engines. For example, they can advise you on how to prevent overusing specific keywords and how to improve the readability of your material.
It’s crucial to note that SEO WordPress plugins don’t guarantee that your content will appear higher in search results. These tools, on the other hand, are a terrific place to start if you’re not sure how to optimize content for search engines.
Using SEO plugins for WordPress might help you acquire a better understanding of your audience and traffic sources. This information may then be used to optimize your content strategy and increase interaction.
Is It Necessary to Use SEO Plugins in WordPress?
To optimize your articles and pages, you don’t need to use WordPress SEO plugins. You can accomplish amazing results without needing plugins if you’re knowledgeable with SEO fundamentals and stay up with the newest algorithm adjustments.
In most cases, SEO plugins will provide you advice on how to make your content more search engine friendly. However, the real optimization job is still your responsibility.
WordPress comes with all of the tools and functionality you’ll need to develop SEO-friendly content right out of the box. You can use the Content Management System (CMS) to add titles, meta descriptions, headings, alt text, tags, and custom URLs, among other things.
Those minor actions (along with a slew of others) contribute to what we term SEO. All the more power to you if you don’t require a plugin to remind you of essential SEO duties.
Even if you opt not to use SEO plugins, you can still conduct keyword research and competitive analysis using a variety of unique tools. These can also assist you in determining why your pages are falling in the rankings and identifying places for improvement.
The Best WordPress SEO Plugins (2022)
The first item on the list will be WordPress SEO plugins. These are usually easy to comprehend and install, and you may pick from a variety of plugins with various functionality. While the finest plugins provide SEO forecasts and recommendations in your page and post editors, others have limited functionality.
They do, however, have certain distinct advantages, such as scanning for broken links and reducing image file sizes.
Yoast SEO
The SEO Framework
SEOPress
Rank Math
SEO Squirrly
Broken Link Checker
Rel NoFollow Checkbox
All in One Schema Rich Snippets
WordLift
Redirection
Slim SEO
Internal Link Juicer
XML Sitemaps
Schema & Structured Data for WP
The fast list of suggestions is displayed above, but we strongly advise you to read through the more in-depth reviews we’ve done on the finest SEO WordPress plugin options further down.
Yoast SEO
Yoast SEO is the most popular WordPress SEO plugin. It’s the format we use on the Kinsta blog. Yoast continues to wow the WordPress world with great improvements, a gorgeous interface, and the most user-friendly option for making your blog posts and product pages stand out, with over 16,700 5-star reviews at the time of this article.
Yoast SEO also has its own website, which includes premium support options, a bustling community in the forum section, an instructive blog for learning more about SEO, and SEO courses for beginners, intermediates, and experienced users.
You can also get Yoast SEO premium from that website, which has more advanced capabilities like keyword optimization for up to five keywords per page, previewing how your page will look on Twitter and Facebook, and internal link ideas for guiding readers to other parts of your site. Keep in mind that this is just a small sample of the premium features available.
The premium plugin costs $89 per site, giving it an excellent value for money. Those on a tight budget, however, will benefit from the free plugin, which outperforms most other SEO WordPress plugins by a wide margin.
The SEO Framework
For those looking for a quick, lightweight SEO plugin for WordPress that is free of advertisements and upsells, the SEO Framework plugin is perfect. It removes some of the extraneous features you probably don’t need and concentrates on assisting people who are more concerned with maintaining high site speeds while spending less time reading complex SEO papers. It’s frequently regarded as the best Yoast alternative. This has a lot to do with the SEO ratings’ visual form and more versatile keyword targeting choices (like with slightly off words or synonyms).
SEOPress
SEOPress is a no-ads freemium SEO plugin for WordPress. Even in the free edition, it’s fully white-labeled with no footprints. It’s simple, quick, and powerful, allowing you to manage all of your post/page/post type/term titles and meta descriptions.
Create XML and HTML sitemaps, use Google Analytics (with RGPD compatibility) to track your visits, and optimize tags (Open Graph and Twitter Cards) for social media sharing. The free edition also includes content analysis to assist webmasters in creating better content. More than 75 hooks are available for developers to customize the plugin.
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Rank Math
SEO tools. It includes everything you’ll need to get complete control over your on-page SEO. Rank Math combines the capabilities of several SEO plugins you may be utilizing on your WordPress website into a single, easy-to-manage plugin that is also lightweight.
You can control the on-page SEO of your posts, pages, products, and other taxonomies using Rank Math. You can also control the noindex/nofollow/noarchive meta tags for all taxonomies as a whole, as well as specific posts or pages.
It works hand-in-hand with Google Search Console to provide you with important data immediately from your WordPress admin dashboard. In a single glance, you can check what keywords you’re ranking for, how many search impressions your website is getting, what problems Google finds on your site, and so on.
Rank Math also includes a 404 Monitor, Redirects, Rich Snippets, Local SEO, XML Sitemaps, Automated Image SEO, Internal Link Building suggestions, and more.
SEO Squirrly
SEO Squirrly is aimed for folks who aren’t experts in the field of SEO. It lives up to that claim by providing an all-in-one SEO solution that is free of complication. SEO Squirrly differs from the other plugins we’ve discussed in terms of how it generates SEO recommendations. You begin by entering in the title of your article.
The desired term is also typed in, resulting in a series of green lights turning on in real time as you continue composing your text. It’s almost as if you’re writing with an expert whispering in your ear.
The keyword optimization is carried out while the piece is being written. This is a little more user-friendly than Yoast, which frequently requires you to save the content in order to see suggestions and results.
If you want to use Squirrly to replace an old SEO plugin for WordPress, it will maintain all of your previous settings.
There’s a tool that looks at your competition to determine how you can outperform them.
Squirrly features content reports that you may share with others in your company. If a writer, for example, needs to learn more about SEO, you might email it to them after you’ve finished writing an article.
Weekly progress reports are sent to you, as well as a useful feature that displays recent tweets about your topics.
Broken Link Checker
While the piece is being written, the keyword optimization is being done. This is more user-friendly than Yoast, which frequently requires you to save content before seeing suggestions and results.
Squirrly will keep all of your prior settings if you wish to use it to replace an outdated SEO plugin for WordPress.
Technology exists that analyzes your competition to see how you can outperform them.
Content reports are available in Squirrly, which you can share with people in your organization. If a writer, for example, wants to learn more about SEO, you could send them an email after you’ve completed writing an article.
This little gem takes care of the grunt work for you by scanning your blog posts and pages. Within a few minutes, all broken links are disclosed. The links in question are already on the list, so you may either delete them or replace them with better references. If you keep the plugin active, it will continue to scan your site for broken links and tell you when one occurs.
The list will be empty once the links have been updated, and Google will see that you manage your site well.
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Rel NoFollow Checkbox
It’s crucial to remember that when linking to other pages and websites, Google takes those links into account. The search engine wants to know how good those links are, as well as how good the links back to your site are. The reason for this is that Google considers having hundreds of connections to spammy sites to be manipulative and unhelpful to users. This plugin is ideal for anyone who uses affiliate links.
Adding “real nofollow” attributes to all external links is one technique to ensure your links aren’t affecting your rankings. In this approach, the connection has no bearing on the external site’s ranking. In other words, it scares away advertisers who place a high value on those links.
Unfortunately, adding “rel nofollow” tags to all links in your article is a pain in the neck. The Rel NoFollow Checkbox plugin, on the other hand, adds an additional checkbox to mark when establishing links in WordPress.
There’s a “rel nofollow” option below the “Open a link in a new window/tab” tick, which cuts down on the time you’d have to spend working through the HTML.
All in One Schema Rich Snippets
Rich snippets are visual search components like star ratings, photos, and other vital facts that may catch users’ attention by being distinct from conventional search results. For eCommerce product page results and blog post reviews, rich snippets are frequently employed. Rich snippets are popular with Google because they aren’t too obtrusive yet revealing useful information to the consumer.
Although WordPress doesn’t have a built-in technique for displaying rich snippets, the All in One Schema Rich Snippets plugin performs the job for you.
With this plugin, the most crucial aspects of your search engine results are trimmed down. Users can also see anything from photographs to author avatars to star ratings.
WordLift
WordLift is a WordPress plugin that employs artificial intelligence to provide content editors and marketers access to advanced SEO. This plugin organizes your material while automating structured data markup, allowing you to take use of Google’s SERP capabilities. WordLift also enhances content discoverability by including internal links, recommendation widgets, and semantically rich metadata. Plans start at €59 ($65) per month.
You may also start translating your articles and pages into machine-friendly content that search crawlers, chatbots, and personal digital assistants — such as Google Assistant, Siri, and Alexa — can use to interpret your organic traffic if you use this plugin.
Redirection
Redirections are an essential part of modern SEO. If you want to redirect users from a page that no longer exists to another URL, you’ll need to implement a 301 redirect. With a 301 redirect, you can let search engines know that they should pay attention to the new URL and discard the former one.
With Redirection, you may use a basic URL manager to create 301 redirects. Implementing redirects without the plugin is a painstaking process that necessitates editing the.htaccess file and adding manual entries for each new redirection.
A technique for setting up “conditional” redirection is also included in the plugin. This means you can create redirects based on the user’s login state, browser, IP address, and other factors. The best feature about this conditional approach is how easy it is to set up automatic 404 page redirects.
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Slim SEO
Learning how to utilize most WordPress SEO plugins might be difficult because they have so many settings and choices. That isn’t necessarily a negative thing, but depending on your preferences, you may prefer to use a tool that doesn’t need you to spend a lot of time configuring it.
Slim SEO’s main selling point is that it allows you to build redirects, add schema markup, and automatically produce meta tags and sitemaps. The plugin also aids in the creation of Open Graph meta tags and the customization of how your content appears on social networking.
Slim SEO also allows you to apply custom code to your header and footer. This is ideal for integrating tracking tools like Google Analytics or other forms of code.
Slim SEO lacks on-page analysis tools as compared to plugins like Yoast SEO or Rankmath. If you’re comfortable executing optimizations without a cheat sheet, this plugin is a good choice.
Internal Link Juicer
Internal links, as you may know, are one of the most important aspects of good SEO. The easier it is for consumers to find additional content on your site and the more time they spend browsing around, the better your internal linking strategy is. The problem is that as your content library expands, choosing which posts to link to becomes more difficult. Internal Link Juicer can help with this.
This plugin lets you set anchor keywords for each post and creates links to related internal material automatically. You may control how many links the plugin inserts to each post and whether or not certain information is linked. You also have access to statistics about the internal linkages.
XML Sitemaps
Many businesses utilize WordPress mandatory plugins, which tend to generate XML sitemaps on your website. If you’re one of them, however, you don’t need a plugin to generate sitemaps, since you can manage everything yourself. In that case, a plugin designed to integrate sitemaps into your website is suitable for you.
The XML Sitemaps plug-in can be installed and configured immediately. In the event that you activate the plugin and redirect it, you can configure how it will notify search engines about each change to one of your sites. Additionally, you can create an XML Sitemaps file, which the plugin will generate automatically. In addition to that basic setup, the plugin will generate a complete XML Sitemaps file for your website. It is up to you to submit that sitemap to your search engine.
Schema & Structured Data for WP
Schema markup can help alter what your content looks like in search results. If you’ve ever seen search results with images, ratings, and product prices, all on top of regular meta descriptions, then you’ve witnessed Rich Snippet in action.
In order to add rich snippets, you need to add schema markup to your content. However, there are several schema categories, such as content types and fragments, each with a unique function and purpose. Schema & Structured Data for WP helps you choose the relevant schema for each type of content.
The plugin enables you to customize its behavior in a number of ways. You can assign over 35 schema types, including blog posts, news articles, recipes, product pages, and more.
To configure Schema and Structured Data in schema markup and AMP to exclude specific types of content and not use Schema markup for them, you can use a plugin. The plugin also allows you to import data from the W&P schema markup tools, so you can switch to it later on without having to redo Schema markup for your whole website.
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