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User experience is all about the interaction between your product or service with a user. UX designers therefore focus on features like accessibility and usability to enhance such experience. However, UX designers also follow some laws of User experience to make their designs valid and useful in business.
If you are keen to learn UX design or looking for UX design course in canada, read this article to learn all you need to know about laws of UX design.
1. The Von Restorff Effect
The Von Restorff Effect is also known as the isolation effect. This effect predicts that when several similar objects exist, the one that has the oddest features is the one that is likely to be most remembered. This law is used by designers to highlight the most important information or key features and make them most memorable by making them most distinctive.
2. Hick’s Law
This law focuses on how long it takes for the user to decide, and such decisions usually depend on how complex and the number and how many choices are offered to the user. Designers therefore use the slot to simplify the design, not make it too overwhelming for the user, and highlighting only the recommended choices.
3. Fitts’s Law
Fitts’s law is a lot like his law, but it mostly focuses on how long the target is or how long it will take to acquire a certain effect based on the size and distance of the target. For example, designers can shorten the time of an action from the end of the user by making the design big enough and placing it on the bottom, making it easier to reach.
4. Zeigarnik Effect
The Zeigarnik Effect suggests that when a task is interrupted or remains incomplete, it is most likely to be remembered by the user. This effect is used by designers to help the users by making them remember their incomplete tasks by adding features like a progress bar, etc.
5. Serial Position
The serial position effect emphasizes that the first and last design elements are most likely to be remembered by the users. This law is used by designers to add the least important design elements in the middle and the key information is placed first or last.
6. Law of Common Region
The law of common region emphasizes that in design elements can be grouped together when they share something in common but also has a clear boundary in between. Such design helps in categorization and minimizes the overwhelming effect on users by placing too many elements in one page.
7. Law of Proximity
The law of proximity states that when different elements are grouped together approximated, it is remembered. Proximity is said to establish a certain relationship and helps users to understand information in a more organized, faster, and efficient way.
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