Table of Contents
It can be difficult to keep up with advances in technology today, but it’s hard to confuse the surge in buyable formats in video content marketing this year alone.
At the beginning of the year, most of the world was still facing some restrictions as a result of the global pandemic. Shops are closed, bars and clubs are closed, and international travel is blocked in many countries. As a result, brands and companies have had to adapt to new ways of communicating and selling online in order to make a profit.
One of the latest trends is live shopping and video for sale.
This style of social shopping creates a more engaging, friendlier, and more intimate experience.
Shopping videos were a welcome relief for shoppers bored with an endless stream of non-interactive post online marketing material. More and more brands are realizing the benefits of providing direct shopping links on their social content and ecommerce sites. Video engagement has been shown to attract viewers and reduce dropouts to attract salespeople and increase informed traffic.
In live shopping,
Hosts appear on social media and e-commerce sites to discuss their favorite products with a large online audience. The beauty of live shopping lies in the purity and authenticity of the content. There’s nothing more honest than showing viewers unfiltered products in real time. The fairness of the live stream gives the customer confidence and confidence in their purchase, and brands can generate even more revenue thanks to the involvement of impressive hosts.
The Livestream has endorsed many brands this year, and global tech giant Samsung has a number of special discount promotions:
Interactive post video platforms like Cinema8 have been a major contributor to the rise in popularity of video for sale.
The solution offers brands a seamless and simplified way to add up-to-date product information to dynamic video marketing content and to create live streams that excite and surprise audiences. This cross-platform solution enables brands to monitor video analytics and events across social media and e-commerce. Businesses can see everything from click-through rate and engagement to the popularity of individual products. This offers a high return on investment and allows you to easily measure KPIs.
Towards the end of the year, major social media companies are following in their footsteps by creating their own in-house formats.
Twitter has announced the launch of a live shopping feature that will kick off in late November 2021, and Wal-Mart is their first streamer.
By watching the live shopping stream on Twitter, users can optimize their shopping experience on Twitter, e.g.
Check out the purchasable banner on the live events page and store tab.
During a live stream, toggle between the recent tab and the Store tab so they can join the conversation while checking out products.
Keep watching the Livestream on the seller’s page in the in-app browser so you don’t miss a thing when you buy.