What Is Web Design? A Comprehensive Guide.

What is Web Design?

Web design covers all the planning, conceptualizing, and arranging of content on a website. It also includes the actual design of the website. Web design also covers the development of web apps, mobile apps, and user interface design. An effective site design is important in promoting your search engine results. This article will provide some insights on how to write a site that looks good and functions and ranks well on search engines.

Web design

In this article we will cover:

  • Finding Inspiration
  • Choosing a Web Design Tool
  • Visual Elements
  • Functional Elements
  • Types of Web Design: Adaptive vs. Responsive

Are you interested in creating a website? Check out Page Cloud to see everything you need to build one page of your website at no cost. With Page cloud’s design features, it’s easy to build a webpage.

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Finding Inspiration

Designers everywhere look for inspiration. Some of the best sites for absorbing exciting ideas are listed below.

  • Behance
  • Pinterest
  • Awwwards
  • Web design inspiration
  • Site Inspire

Choosing a Web Design Tool

There are two primary ways to design an internet site in the first place: by using a desktop app or using an editor provided by a website hosting provider. The way you build your web project depends a great deal on your team size, your budget, and the type of site you want to design and its special needs.

1. Desktop Apps 

The designers’ mission is to provide the necessary app design to a development team that can then convert the design to computer code. Of the most widely used desktop apps for designing websites are Photoshop and Sketch.

This is the standard for most websites and complex systems because it allows the designer to focus on the overall design, while the technical challenges are handed down to the development team. Unfortunately, this process is expensive and time-consuming because multiple teams, skill sets, and personnel are necessary.

To make a website without needing a web developer, web design software can help.

2. Website Builders

There are lots of website building companies available that supply all sorts of features and services. Wix, Squarespace, Webflow, and Page Cloud, are just a few popular website builders that differ in design capabilities, designs, pricing, and overall editing experience. Keep searching for free trials, test out various platforms, and confirm that your site needs the best platform available.

Web design

Website builders create either adaptive or responsive websites, which offer building experiences with varying features. These concepts will be outlined in more detail so you can see how builders can build websites to properly suit your needs.

If you’re unfamiliar with coding, becoming more and more familiar with the benefits and constraints of various website design tools is important. For instance, although WordPress is the most-used website platform, it’s not popular with visual designers because of its limited customization options.

Before building a website, it’s important to first figure out your website’s specific needs. Do you wish to create a photo gallery? How often do you plan to update your site? Is it possible for visitors to contact you? Ensure that you pick a website builder that fully supports you in meeting those needs.

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Web Design Elements

When designing a web page, it s crucial to consider both the visual appeal and functionality of the Web Design. Designing these elements will maximize a site s usability and overall functionality. Your site’s ease of use includes features such as a simple interface, organized use of graphics and images, informative text, and a pleasing color scheme. Your site’s performance refers largely to its speed, ranking, and search and navigation abilities.

Visual elements

A lot preoccupied with the crucial facets of your website will guarantee that UX doesn’t disappear. A few convenience features and other useful functions can likewise enhance the overall experience. Discussed here are some superb approaches to take the next step.

Written copy

Ultimately, your website’s appearance and text go hand in hand. It’s essential to make sure that your content writers and designers coordinate to create a unified design with balanced elements. Concentrating on blocks of text (using text blocks) will boost the visuals and graphics on your website.


Select a suitable font that compliments your topic, style, graphics, images, and overall design. Sites like Canva (Font Combinator) can help you find a great pairing with your font. Web design apps such as PageCloud made several font pairs readily available from their options.


A successful website has many elements critical to the success of its style. Keep in mind, however, that there are erroneous opinions concerning the psychology of color, and it s advised to focus on colors that enhance your overall site design and tone. Align your color palette together with your logo and the message you want to impart to your audience.


Your decision on how to deal with your content is likely to make a huge difference to how your site functions and looks. There are no particular rules to follow when choosing a layout, but there are several general considerations to keep in mind. Try to avoid using a startling layout that will detract from your communications. Think about the needs of your audience and keep that in mind.

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Web design

Graphic elements can benefit the way you integrate text and images in web design, improving the aesthetics of your site. Using beautiful colors and shapes impressed on your design will help allow your visitors’ eyes to travel around your pages.


Spacing is an essential component in the creation of visually pleasing and easy to navigate websites. Every design element will be supported by spacing to some degree. Proper use of whitespace is essential in creating a design that successfully balances text, photos, and graphics. Maintaining the spacing of your website will be paramount to the success of your website’s design. The principle of spacing has grown to be of great value to web designers.

Images & Icons

Powerful images and icons can convey a great deal of information very quickly. Utilize images that support your message, and also suggest icons that can reinforce it. A Google search for stock images and icons can generate thousands of useful results. To assist you in your search, here are a few suggested favorites:

Free images and icons

  • Pexels
  • Unsplash
  • iconmonstr

Premium images and icons

  • Shutterstock (Getty)

Videos are becoming increasingly popular among web designers due to their capability to convey messages that may otherwise be better conveyed using text or images. Designers today use videos appropriately to help their visitors experience or better understand a message.

When presenting a live business presentation on Livestream, keep in mind that like having a television screen in the restaurant, visitors’ eyes will naturally drift towards moving images. We recommend that your’s videos do not compete with, or detract attention from, more important parts.

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Functional elements

These are the functions your website ought to have when looking for prime online search engine rankings. When your website functions properly, it will appear at or near the top of search engine results pages (SERP). Your users will be delighted with it, too.


Your website’s navigation system is considered one of the most important factors that determine whether your website functions correctly. If you’re catering to a broad audience, your navigation can provide ease of access to all of your pages for returning guests, better align your site for your primary visitors, and help visitors find everything your site offers.

User Interactions 

The primary methods of interacting with your site per viewer depend on their device (scrolling, keying, etc.). Sites with exceptional designs simplify these interactions to let users feel able to take action.


Many web design techniques can help you catch site visitors’ attention, and your website can let them use your Web Design by giving feedback. For example, adding buttons that say like will likely keep your users engaged. If you’re new to web design, we would particularly recommend using simple animations instead of counting on a developer’s help.

Web design

Nobody likes to have to wait several seconds for a page to load before they are willing to spend any more time on your website. The site s design may be breathtaking, yet if you set up a slow-loading site, it will not perform well in search, which means it will not rank prominently.

A common trend in website builders is reduced content unpacking for faster site loading times. You should research third-party site builders to determine if they’re compatible with your site’s content. Examples include Page Cloud, which optimizes your images for faster load times on sites with large and or numerous images.

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Site structure

Website structure has a considerable effect on user experience and search engine optimization. Your users should be able to easily navigate through your website without finding any structural issues. If users are experiencing difficulties navigating your website, that’s evidence that the crawlers are likewise having problems getting where they need to.

An automatic procedure called a spider (or bot) goes through your website, determining its functions. Poor navigational paths could result in a poor user encounter and lower your website’s search rankings.

Cross-browser & cross-device compatibility

A great design ought to be presented correctly on all platforms (yes, even Internet Explorer) if you’re building your website from scratch. We’re advising you to use a cross-browser testing tool to make this process more efficient and simple. When you use a website that builds a platform, cross-browser testing is usually carried out by the web development company’s staff, allowing you to focus on design.

Types of Web Design: Adaptive vs. Responsive

Adaptable and responsive websites each have their own strengths and weaknesses. Comparing the strengths of each will make it easier for you to determine which website building platform is best for your website designing needs.

There are so many website styles that it’s possible to come across articles on the internet talking about every one of them. However, today’s mobile-focused environment actually leaves just two website styles: responsive and adaptive, and it is essential for websites to use them properly.

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Adaptive websites

An adaptive website contains two versions, one for devices that are big or small. They are differentiated on adaptive websites that determine how the site detects what size the website window needs to be set to display its optimal version.

1. Adapts based on device type 

When your browser connects to a site that to a query, an HTTP request containing the user-agent field is sent to the server will indicate what type of device is attempting to view the page. The adaptive site will display what version of the site to display based on what device is attempting to access it, i.e. desktop, mobile, or tablet. Problems may crop up if you move the browser window on a standard screen because the page will continue to display the desktop version instead of scaling to the new size.

2. Adapts based on browser width 

Instead of setting the user agent, the website uses media queries (a CSS feature that permits websites to adapt to different screen sizes) and breakpoints (specified widths) to switch back and forth between versions. From now on, instead of just having a desktop, tablet, and mobile version, you’ll have 1080px, 768px, and 480px width versions to choose from. This gives you additional freedom when creating online, and a better viewing experience as the webpage will adjust according to screen size.

Responsive Websites

Web design

Responsive websites can utilize flexible grid layouts that are predicated on the proportion each component takes up in its own container if that component (such as a header) measures 25% of its container, that component will be set at 25% no matter the variation in screen size. Web Design with a responsive layout can incorporate breakpoints in order to automatically detect different size screens and change the look according to screen size.

  • As the experience differs with both forms and sizes, regardless of the device type, it remains great.
  • Responsive website builders are typically inflexible, making the design difficult to fully alter.
  • Lots of ready templates are readily available.
  • Requires continuous testing and improvement to provide a top-quality result.
  • Without a firsthand look at the source code, it may be difficult to develop a customized app.

It’s important to remember that website building can involve the adding of both responsive and adaptive functions. Page Cloud recently unveiled a series of these features that allow for your material to adapt whether your webpage remains adaptive.

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Adaptive Website Builders 

The Wix and PageCloud visual website builders are unquestionably the two best on the market right now. Both take into account a flexible approach, so their drag-and-drop and WYSIWYG features offer an unparalleled degree of customization. They’ll enable you to build virtually anything you want without having to program one line of code.

Wix began operating as of 2006 and has since developed many customers of distinct types. Today, it s considered to be among the easiest tools for beginners.

Wix was established in 2006, and it has continued to develop new features and templates ever since to serve businesses of all sizes. Today, it is considered among the most beginner-friendly web design tools.

It’s very difficult to select a winner in this category on account of the relative difficulty. Be aware of the following:

  • If you have an eye for the most customizable experience, consider Page Cloud.
  • If you have a basic knowledge of website design and are willing to pay a little more, Wix is a great option.
  • If you’re looking to hire a programmer, think about choosing Page Cloud.
  • Consider using Wix if you want numerous layout options.
  • If you intend to install shortcuts and get less wasted time and the desktop publishing experience, select Page Cloud.

We would recommend exploring both free trials to determine which is more to your liking.

Responsive Web Design Builders 

Some website building tools, such as Squarespace, provide users with responsive site creation capabilities, but the editing experience is more limited. Developing a fluid responsive website without knowing how to code is extremely difficult, and without coding knowledge, it is impossible to make unique websites using website builder tools.

This is where more advanced tools, including Webflow and Froont, come to play. Here are some of the pros and cons to consider when looking into adapting to one of these tools:


  • The code required to make a custom responsive website is not needed.
  • Unmatched control over the elements of this page.
  • The source code is exportable to and from any place.


  • A sophisticated computer with a steep learning curve.
  • Slower website creation than adaptive website designers.

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Web design

E-commerce sites form a big part of website design. A great e-commerce store will draw visitors, keep them entertained, and adequately prepare for their purchases by providing all pertinent information regarding products through the website.

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