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The digital marketing business is a great place to work. For the last 15 years, I have been working as a digital marketing manager and in this article, I’ll explain how a career as a digital marketing specialist can start right out of high school without any previous marketing experience.
These days, digital marketing can be a terrific profession to build. No matter what you do, just be sure to put in the work and you will be successful.
In those guides, you will learn what a digital marketing specialist does, how you can help yourself become one, and where you will be able to generate the most income.
What does a Digital Marketing Specialist Do?
A digital marketing consultant has a variety of skills, used to assess the online promotion of a website (business or product), using leading online channels.
She needs a good understanding of all Digital Marketing disciplines and tools. The job responsibilities include her.
- Creating, executing and tracking SEO campaigns
- PPC campaign analysis and optimization
- Managing content marketing campaigns is a job that requires a lot of supervision.
- Making use of social media networks (for traffic, awareness, and sales)
- Managing the digital marketing team’s other members
- Coordination of all digital campaign initiatives
- Set objectives and track the results of all digital marketing platforms.
Digital marketing specialist differs from an SEO specialist or a PPC specialist in that a digital marketing specialist must be an expert in multiple disciplines and have a broad knowledge of how digital marketing works in general.
How to Become a Digital Marketing Expert in 10 Easy Steps
These are the 10 steps to follow to become a digital marketing specialist.
- Learn Digital Marketing Essentials
- Work as an SEO Expert
- Master PPC Advertising
- Build Social Media Marketing Skills
- Implement Content Marketing Campaigns
- Learn How Email Marketing works
- Build Team Management Skills
- Learn How to Use Data Analysis / Reporting tools
- Get a Digital Marketing Certification
- Stay Updated on the Latest Digital Marketing Trends
1. Learn Digital Marketing Essentials
It is crucial to first gain an understanding of what is digital marketing and how it works to guide your journey toward becoming a digital marketing specialist.
Digital marketing is an umbrella term that encompasses a myriad of practical strategies you can use to promote your product or website online.
The most important digital marketing channels are:
- Website Promotion
- Search Engine Optimization (SEO) (includes SEO and PPC advertising)
- Marketing with Content
- Marketing on Social Media
- Marketing via email
- Affiliate marketing is a type of marketing in which you
- Video Promotion
As a digital marketing manager, you must know each channel’s purpose, what it does, and how to use it.
2. Work as an SEO Expert
Then you should master SEO to become an SEO expert.
Building your SEO skills will also help you handle other online marketing methods.
It is more likely that you will have dedicated SEO experts on your team as digital marketing specialists. You need to learn how to supervise them effectively, and this can best be done by gaining SEO experience.
3. Master PPC Advertising
You will receive a considerable amount of time and financial resources managing your PPC campaigns from Google Ads or Facebook.
As an expert in digital marketing, you should be aware of the various kinds of campaigns you can run and how accurately you can analyze and evaluate the outcomes.
An essential factor of any digital marketing campaign is mastering PPC. It’s highly variable depending on your team and industry.
4. Build Social Media Marketing Skills
You should learn how to advertise your brand through paid advertisements on other social networking platforms in addition to Facebook.
Needless to say, the type of website will depend on the plan you have for how to promote it. Thus, it will be useful to learn about other social media networks, such as Twitter, Pinterest, and LinkedIn, to choose the most suitable ones.
5. Implement Content Marketing Campaigns
You’ll need content that meets the following criteria to power all of your digital marketing campaigns:
- It satisfies the user’s desire.
- Users will find it interesting to read Optimized for each platform (SEO, FB, etc.)
- Rankings, leads, and conversions are generated.
Audio, text, and video can all be contained in different formats, including articles, YouTube videos, landing pages, podcasts, and similar content.
As a digital marketing specialist, you need to figure out what kind of content to create as well as where and when to measure its performance.
This is the essence of content marketing.
In ordToe high-quality content, the backbone of any successful digital marketing team is dedicated writers to produce that content. You are the person who is responsible for ensuring that the kinds of content are well targeted to the right campaigns.
6. Learn How Email Marketing Works
Email marketing remains one of the most common online marketing methods. Notwithstanding the growth of social media, many marketers use email to further close a deal, acquire more leads, and engage with customers.
After all the other digital means of advertising have been exhausted, email marketing comes last. Email marketing is the last step in any kind of sales funnel. Other digital campaigns (SEO, PPC, Content Marketing, Social Media Marketing) generate leads for email marketing and email marketing will do the selling (or any conversion), through a sequence of targeted emails.
In most teams, the role of an email marketing specialist is missing, which means the responsibility of running email marketing campaigns falls directly under the oversight of a digital marketing pro.
7. Build Team Management Skills
To become a digital marketing professional, you need to have strong leadership skills.
One of the main reasons for your job is to lead and manage a team of other specialists who make up a digital marketing team.
In large digital marketing agencies, a marketing manager (or team leader) is often a digital marketing manager. She or he also needs the necessary communication and management skills to effectively manage a team of people.
Managers need to know how to use project management tools, set goals and targets, train their workforce, and various other managerial responsibilities.
Independent contractors or small teams involved in digital marketing should still know how to prepare project plans, set timelines, and monitor the outcomes.
8. Learn How to Use Data Analysis / Reporting tools
Digital marketing professionals execute a variety of duties,such as closely monitoring and optimizing digital marketing campaigns. In addition to monitoring and optimizing digital marketing campaigns, another part of their job is to analyze data and prepare reports.
As the digital marketing manager’s position involves many varied digital marketing campaigns, she needs to be skilled in the process of using social media, online marketing, e-mail marketing, and other digital strategies.
- Google Search Console
- Facebook Ads Reporting
- Google Analytics
- Google Data Studio
9. Get a Digital Marketing Certification
One way to become a digital marketing specialist is by attending a structured digital marketing program.
A digital marketing course can cover everything you need to know about digital marketing.
Getting an accredited digital marketing certificate from a renowned business is an excellent approach to prove that you know digital marketing and advertising.
To become certified doesn’t indicate that you’re a proficient digital marketer, but it does confirm that you have the necessary knowledge for the job.
To acquire a high-ranking job at a large company or agency, you’ll need several years of experience and plenty of ways that demonstrate the authority you have (success stories, case studies, and so forth).
10. Stay Updated on the Latest Digital Marketing Trends
Google creates thousands of updates each year to its search results and algorithms, Facebook is adding new features routinely, and Google Ads are employing.
These changes happening in the digital marketing industry are ongoing (I would say daily) and are widespread.
Digital marketing specialists and other professionals within this industry never stop their pursuit of even more information and knowledge because it’s what makes their work so intriguing and challenging. There’s always more to study and learn.
If you cannot accept this situation, becoming a digital marketing professional is not the way to go.
If you’re searching for a profession that’s dynamic, it’s important to stay updated on the happenings in your field and the resources listed below can help you do that.
How much do Digital Marketing Specialists Make?
Now you know what it takes to become a digital marketing professional, you may be wondering if it’s worth it to pursue this profession.
Like most professions, job experience and location can have a direct impact on the income of a digital marketing professional.
The average base pay of digital marketing experts in the United States is around $40,000 to $60,000 per year.
The following table shows the average annual average income for digital marketing specialists (from payscale) in the United States with years of experience.