Importance of a Dedicated IP in Email Marketing

The ‘ Email Marketing is undoubtedly one of the most useful tools with which a company can enter and stay in touch with their customers. As we all know, a well-planned strategy allows you to win new users, retain old ones and even recover those who have been lost in the past.

Dedicated IP email marketing

The ‘ Email Marketing is undoubtedly one of the most useful tools with which a company can enter and stay in touch with their customers. As we all know, a well-planned strategy allows you to win new users, retain old ones and even recover those who have been lost in the past.

But there is a detail that is sometimes underestimated: the strategy works if the emails arrive directly in the user’s inbox. Too often, in fact, corporate newsletters end up in the junk mail, thus ending with the nullification of all attempts to communicate with their audience.

How then to avoid ending up directly in user spam? Making sure this never happens is somewhat difficult, but you can still make sure that this is minimized.

Using a dedicated IP in Email Marketing can be extremely beneficial to your strategy. Let’s see how.

Dedicated IP: what is it?

Let’s clarify one thing right away: a dedicated IP is nothing more than an IP address assigned only to your account. It is not shared with third parties, and therefore is not influenced by the type of mailings made by the users with whom you share the IP.

It is for your exclusive use, so only your actions affect your IP. Often, in fact, when you share with other users there is the risk of being labeled as a “spammer” just because they share spam with their users.

By having full control of an IP address, the quality of your mailings will depend entirely on you. And if you want your strategy to work, we are pretty sure you will do everything to avoid being considered a “spammer”.

This means that not only is it enough to have a dedicated IP for your emails to end up directly in users’ inboxes, but it is also important to maintain a good IP reputation .

All ISPs like Gmail, Yahoo or Hotmail use one or more “Black Lists “of IPs to reduce spam. These are lists that contain all those IP addresses that are frequently used for sending junk mail, and thus allow the service to categorize an email as spam or not.

It is clear that if your IP gets blacklisted, all your communications will be tagged as junk.

Why choose a dedicated IP?

As we have already said, choosing a dedicated IP helps you above all to be able to better manage your reputation, so as to avoid ISPs assigning the label of “spam” to your emails. So, if having a dedicated IP is important, so is knowing how to better manage your reputation.

Basically, a dedicated IP ensures that your email is delivered to the user, in their inbox. Which is a great advantage especially when you want to use Email Marketing to promote timed offers, special events or whatever.

Among other things, this exclusive IP solution is perfect for companies that need to make a high volume of mailings – even over 100,000 emails per week -, since it guarantees greater control over the delivery rate . In this case, you will only have to take care to manage the first shipments.

If you are using a new IP, it is not at all convenient to Whiteboard Animation send thousands of emails at once to an ISP that does not yet know you. The best strategy would be to spread the emails over time (from 15 to 30 days, if your database is very large), so as to be first known by the service and avoid ending up in spam immediately.

But it’s not just the sending frequency that you need to pay attention to. The content of the email is also of fundamental importance to your reputation, as it affects the open rate, and consequently also the reputation of your dedicated IP.

An advice? Users particularly love what are known as “transactional emails”, ie communications regarding the confirmation of the creation of an account or a purchase, notifications relating to the profile and so on. These are the emails that have an open and click rate close to almost 100%. And, as we said, the more users appreciate your communications, the better your reputation improves.

At this point, it’s pretty clear why it’s so important to have a dedicated IP in Email Marketing. A guarantee (or almost) that your communication will be sent to each recipient.