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Graphic design is an important subject for every sector. The creation of visual creations to solve problems and communicate ideas through typography, imagery, color, and form is known as graphic design. There is no single way to accomplish this, in addition, to why there are various types of graphic design, each with its own field of specialty.
Though they commonly overlap, each type of graphics design requires a distinct set of skills and design techniques. Many designers specialize in one type; others focus on a group of related, similar types. However, because the industry is always changing, designers must be responsive and lifelong learners in order to change or add expertise throughout their careers.
Understanding the 8 types of graphics design will help you find the right skills for the job, whether you are an ambitious young designer or looking for design services for your business.
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The eight basic types of graphic design are as follows:
1. Visual identity graphics design
A brand is a relationship that exists between a company or organization and its target audience. A brand identity communicates an organization’s personality, tone, and principle, as well as memories, emotions, and experiences. The visual elements of brand identity that act as the face of a brand to communicate those qualities through images, shapes, and color, similarly, are referred to as visual identity graphics design.
Visual identity graphic designers who work with brands aim to establish assets such as logos, typography, color palettes, and image libraries that represent a brand’s personality. Major characteristics create a set of visual brand guidelines (style guides) that describe best practices and provide examples of visual branding applied across various media in addition to the standard business cards and corporate stationery. These guidelines assist in ensuring brand loyalty across all future applications.
One of the most common types of design is visual identity design. To create design elements that work across all visual media, after that, visual identity graphics designers must have a broad understanding of all types of graphics design. They must also have strong communication skills, theoretical and creative thinking, and a desire to learn about industries, organizations, trends, and competitors.
2. Marketing & advertising graphic design
Most people associate graphic design with designs created for marketing and advertising.
Companies depend on strong marketing efforts to gain access to their target audience’s decision-making process. Great marketing engages people by appealing to their wants, needs, awareness, similarly, satisfaction with a product, service, or brand. Because visual content is always more engaging, graphics design helps organizations promote and communicate better.
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Marketing designers collaborate with business owners, directors, managers, and marketing professionals, for instance, to create marketing assets. They may work independently or as part of an in-house or creative team. Designers can specialize in a specific type of media (for example, vehicle wraps or magazine ads) or create a diverse range of securities for print, digital, and beyond. Traditionally focused on print, this type of design has expanded to include more digital assets, especially for use in content marketing and digital advertising.
Examples of marketing graphics design
- Postcards and flyers
- Magazine and newspaper ads
- Posters, banners, and billboards
- Brochures (print and digital)
- Vehicle wraps
- Signage and trade show displays
- Email marketing templates
- PowerPoint presentations
- Social media ads, banners, and graphics
- Banner and retargeting ads
- Images for websites and blogs
Marketing designers must be excellent communicators, problem solvers, and time managers. They must be skilled in several graphics designs, layout, and presentation apps, as well as familiar with print and online production. Entry-level positions in this field are excellent opportunities for new designers to learn processes, for instance, gain valuable skills and experience.
3. User interface graphic design
The user interface (UI) is the means by which a user interacts with a device or application. UI design is the process of creating interfaces that are simple to use and provide an enjoyable user experience.
A user interface includes everything with which users engage screen, keyboard, and mouse but in the context of graphics design, UI design focuses on the user’s visual experience and the creation of on-screen graphic elements such as buttons, menus, and micro-interactions. A UI designer’s job is to strike a balance between visual beauty and technical functionality.
Desktop apps, mobile apps, web apps, and games are all areas of expertise of UI designers. They team up with UX (user experience) designers (who determine how the app works) and UI (user interface) designers (who write code to make it work).
Examples of user interface graphic design
- Web page design
- Theme design (WordPress, Shopify, etc.)
- Game interfaces
- App design
4. Publication of graphics design
Journals are long-form works that communicate with an audience by being widely distributed, additionally, they have been a print medium. Consider the following examples of publication design: books, newspapers, magazines, and catalogs. However, digital publishing has recently seen a significant rise.
Publication graphics designers co-operate with editors, after that, publishers create designs with carefully selected typography and associated artwork, which may include photography, graphics, and illustrations. Publication designers can work as freelancers, as members of creative agencies, and similarly as employees of a publishing company.
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Examples of publication graphic design
- Annual reports
Publication designers must be skilled in communication, layout, and organization. They must understand color management, printing, and digital publishing in addition to graphics design.
5. Packaging graphics design
Most products require packaging to protect them and prepare them for storage, delivery, and sale. Packaging design, on the other hand, can communicate directly to consumers, making it an extremely valuable marketing tool. Every box, bottle, and bag, every can, container, or bottle is an opportunity to tell a brand’s story.
Packaging designers create concepts, mockups, and print-ready files for products. This requires deep knowledge of print processes as well as a thorough understanding of industrial design and manufacturing. Because packaging design includes so many disciplines, it is not uncommon for designers to be tasked with creating additional assets for a product such as photography, illustrations, and visual identity.
Packaging designers can be professionals or specialize in a specific type of packaging (such as labels or beverage cans) or industry (such as food or children’s toys). Their work requires incredible conceptual and problem-solving abilities, as well as a solid working knowledge of print and industrial design. They must be flexible in order to meet the needs of clients, marketers, and manufacturers, as well as be aware of current trends.
6. Motion graphic design
Simply put, motion graphics are images that move. similarly, Animation, audio, typography, visuals, video, and other effects used in online media, television, and film are examples of this. As technology improved and video content became king, the medium’s popularity increased in recent years.
“Motion graphics designer” is a relatively new design specialty. Previously restricted to television and film, new technologies have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the most recent types of design and can be found on all digital platforms, opening up a lot of new areas and possibilities.
Examples of motion graphic design
- Title sequences and end credits
- Animated logos
- Promotional videos
- Tutorial videos
- Video games
Motion graphics designers start by creating storyboards, then use animation, video, and traditional art to bring their ideas to life. Depending on the industry, a solid understanding of marketing, coding, and 3D modeling can be valuable assets.
7. Environmental graphic design
Environmental graphic design links to places clearly in order to improve their overall experience by making spaces more memorable, interesting, informative, or easy to navigate. The environmental design contains a range of areas; here are some examples:
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Examples of environmental graphic design
- Wall murals
- Museum exhibitions
- Office branding
- Public transportation navigation
- Retail store interiors
- Stadium branding
- Event and conference spaces
Sense of place is a subset of environmental graphic design that includes strategic labels, landmarks, and visual cues to help people identify where they are and where they need to go so they can get there without getting lost.
Environmental graphic design is a multidisciplinary practice that merges graphic design, architecture, interior design, landscape design, and industrial design, For instance, Designers plan and implement their designs in collaboration with people from any of these fields. As a result, designers usually have training and experience in both graphic design and architecture. They must understand industrial design concepts and be able to read and sketch architectural plans.
Environmental graphic design has traditionally produced passive print pieces, but digital interactive displays are gaining popularity as a means of creating a more engaging experience.
8. Art and illustration for graphic design
Graphic art and illustration are frequently confused with graphic design, but they are not the same thing. Graphic artists and illustrators create original artwork, while designers create compositions to communicate and solve problems. Their artwork ranges from fine art to decoration to narrating illustrations.
Despite the fact that graphic art and illustration are not technically types of graphic design, so much is created for commercial use within the context of graphic design that you can’t talk about one without mentioning the others.
Graphic design art and illustration examples-
- T-shirt design
- Graphic patterns for textiles
- Motion graphics
- Stock images
- Graphic novels
- Video games
- Comic books
- Album art
- Book covers
- Picture books
- Technical illustration
- Concept art
Artists collaborate with writers, editors, managers, marketers, and art directors across all graphic design types to create their work using any combination of media and techniques. in addition, They will regularly have a backstory in fine arts, animation, or architecture. Graphic designers who also work as graphic artists and illustrators can be found thanks to overlapping skills and apps (and vice versa).
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Use the appropriate graphic design for the job.
Graphic design is a fast-growing field, with a high demand for highly specialized and skilled designers. Knowing the different types of graphic design will help you identify the specialist you require when looking for the right person to take on a design job.
In conclusion, graphic design is the visual communication of ideas and messages. It is a creative field that includes types such as illustration, interaction design, and motion graphics. Graphic designers use visual arts and typography to communicate an idea through visual and spatial language.