SEO vs. SEM: What Is the Difference Between SEO and SEM?

If your goal is to promote your business via online channels, you‘ve probably come across search engine optimization (SEO) and search engine marketing (SEM). Both produce traffic via search engines, but what is the difference between SEO vs SEM? SEO is an uncompensated strategy, while SEM is a compensated strategy. With search engine optimization (SEO), … Read more