What is content marketing? How to do it?

Do you know what this is? This, my friend, is one of the best examples of content marketing of all time. When you hear the phrase “content marketing,” you might think of blogs, Twitter, Facebook, and viral YouTube videos. But content marketing has been around for a lot longer than the Internet. Why is content … Read more

What is a traditional marketing strategy?

Traditional marketing is a process that uses offline channels to reach the target audience and generate profits. In other words, traditional marketing involves providing consumers with what they want or need through those channels that existed before the internet. The 4ps of marketing involve product, price, promotion, and place. The traditional marketing mix does not … Read more