As content marketing grows more popular, simply creating blogs and social posts is not enough to impact the bottom line. A comprehensive and holistic content strategy is essential for success. It will help you engage a clearly defined audience and generate profitable customer action. The steps below will help you develop a strong content marketing … Read more
The best method to magnify your content and expand your audience is to promote it. The question is, “Where do you begin?” In this article, I’ll answer some of the most often asked questions about content promotion. What is content promotion? You have created a piece of content. It is an insightful and thoughtful post … Read more
What is a content strategy? Content strategy is an essential part of your marketing strategy because it outlines who, what, where, when, and how you intend to connect with your audience. It spans far beyond the topics of potential content formats and media. It also includes buyer personas, journey maps, editorial calendars, reviews, and content … Read more
These famous pairs have one thing in common – they go hand-in-hand! For inbound marketers, the most important pair is content and marketing. Even though 91% of B2B professionals use content marketing, that doesn’t guarantee that the content they produce is high-quality, engaging, or valuable. It all starts with what you do before you put … Read more
Do you know what this is? This, my friend, is one of the best examples of content marketing of all time. When you hear the phrase “content marketing,” you might think of blogs, Twitter, Facebook, and viral YouTube videos. But content marketing has been around for a lot longer than the Internet. Why is content … Read more
