Table of Contents
In our current world, Google is pretty much the go-to for finding answers to our questions. So it only makes sense that business and website owners would want their information to be easily found on Google. This is what SEO is: optimizing your content to appear higher within search results. The key to great SEO starts with having a website that is easy to customize and update.
Having the right tools to optimize your website’s elements is also essential. We recommend using a website builder like Wix, which makes it easy to update your site and has built-in SEO tools. After your site’s foundation is set, you’ll need to focus on small details such as metadata and links to help improve your rankings.
This article will provide an overview of what it takes to implement SEO standards and ensure that they are being met. After we’ve gone over some of the basics of what SEO is, we suggest you check out our Wix SEO hub. It’s got everything Search Engine Optimization related from beginner to expert level.
What is SEO?
The process of optimizing websites for ranking on search engines through organic searches is called, or SEO. This marketing strategy is crucial for any business. Google strives to give its users the best possible experience by presenting the best available information. The main focus of SEO should be on making sure that search engines view your content as the most relevant and authoritative information on the internet for a given search query.
How does SEO work?
Web crawlers are used by search engines to scan websites and determine what content they contain and what the pages are about. Bots scan webpages for written text, images, videos, and other information. After they have gathered enough information about the types of content available on each page and decided that it would be useful to their searchers, they will add those pages to their index.
The index is a compilation of all potential web results that a search engine could provide to a user. The best result on a search engine is based on what the searcher is looking for and what other information is already available online. Searchers can find accurate answers to their queries by the algorithm matching the user’s search to the relevant information in the index. The platforms then use hundreds of signals to determine the order of the content for each searcher.
These signals are what SEO experts try to master. It’s important to realize that Google doesn’t release details about its algorithm or process, so we can’t know for sure what factors impact indexing and rankings. SEO is always changing and there is no one perfect solution. Even when all optimizations have been implemented, it often requires patience and continual tweaking to see results.
How to implement SEO
To implement SEO best practices, start by creating an exceptional website. Your website should be easy to navigate, provide an excellent user experience, and present the information you want to communicate. This helps ensure that you are giving a great response to what searchers are looking for. SEO is more than just having a great website.
You can take some practical steps to get started with SEO such as:
01. Make an SEO plan
SEO is not a one-time event but rather an ongoing process that requires work and consistency. Planning is essential to ensure success. You will want to consider your Search Engine Optimization strategy regarding your bigger goals so that you can gauge whether your efforts have been successful. If you want to use SEO to generate more traffic and sales for your online store, your SEO plan will be different than if you want to raise brand awareness or get more foot traffic to your brick-and-mortar store.
It is important to have these goals in mind when developing your website and to optimize your site to achieve them. When thinking about your site’s SEO, be sure to consider both the small details, like your URL and the larger aspects, like who will be responsible for optimization. Having a clear plan for how you will approach SEO will ensure that your site is as successful as possible.
In addition, be sure to plan how and when you will assess your pages’ SEO performance and make improvements. Consider how you will track your rankings and what you consider to be successful. There is no one-size-fits-all solution when it comes to optimizing your website for search engines. Try out different strategies and keep a list of potential future optimizations. Remember that SEO success takes time, so be patient.
02. Do keyword research
The process of keyword research is important for understanding and implementing SEO. This process involves finding the most relevant words to use on your web pages. By investigating and using professional keyword research tools, you can understand how people search for things related to your product or service. The process of keyword research allows you to identify which phrases are most commonly searched for online.
This information can then be used to guide the creation of pages on your website that is optimized for those queries. The words you use on your website can have a big impact on the amount of traffic your site receives. Try brainstorming a few topics related to your brand and using these as a starting point for your keyword research and content creation. Google has gotten better at understanding that, beyond the specific words that pages can be optimized for, there are overarching topics that pages can provide an answer for.
Try to identify the general group of keywords related to your topic, rather than just relying on a single keyword for your Search Engine Optimization strategy. This will give you a better chance of ranking high for relevant searches. There are still keywords you can use for your page title or URL, but remember to make your pages complete answers to the topic, not just focused on the keyword. If your name is Jenny and you sell flowers, you may think that the best way to optimize your website is to focus on the keyword “flower shop.”
However, this should not be the only word that you focus on. Think about the various topics related to flowers that someone searching to buy flowers would want to know. Consider subjects like flower delivery, flower freshness, or types of flowers. Your site will be a better resource for someone looking to buy flowers if you include information about these topics. By providing a better user experience, you are also telling Google that your pages are strong contenders for anyone searching for a complete flower solution.
You may think that your research is finished when you find the right keywords, but that is not the end of the process. For example, if you own a small flower shop, you will notice that the search results page for “flower shop” is mostly populated by big-name brands that your store can’t compete with. If you want to improve your chances of ranking high in Google searches, focus on your geographical location (local SEO) or a niche that you specialize in. By including this information on your web pages, you’re letting Google know that you’re a strong option for people searching for something specific.
04. Write your title tags and meta descriptions
The information you provide Google to describe your webpage is called metadata. This information is used to help Google understand what your page is about and can be important for things like your page title and meta description. When you use a search engine, each result has a headline and description that tells you what kind of content you’ll find on the page. By giving Google this information, you can help both searchers and Google understand the most important parts of your pages.
Many SEO experts agree that your meta titles and meta descriptions are two of the strongest signals you can send to Google. Therefore, it is important to include your most important keywords in your title tag. SEO-friendly title tags and meta descriptions can help attract clicks from potential website visitors. By including clear, concise text that answers searchers’ queries, you can increase the likelihood of driving traffic to your site.
The more clicks your website gets, the more Google takes notice and potentially ranks you higher. Keep in mind that Google doesn’t guarantee it will use the metadata you provide, though. Google seems to be moving more and more towards a model where they don’t use the provided title tags and meta descriptions. This means that the headlines and descriptions on your site could be changed at any time. Keep in mind that the titles and descriptions you write for your page can still be used on SERPs (search engine result pages), so it’s worth taking the time to optimize them.
05. Implement alt text
The alt text is the small description that you give to images on your site. It is embedded in your site’s HTML and is an important SEO asset. Bots that crawl webpages can quickly read the alt text to understand what an image contains. Alt text is an important accessibility feature for blind web browsers, providing them with a full picture of your pages without the need for visuals. Tools that read webpages aloud can use alt text to explain the contents of images to those who cannot see them.
This alt text also makes your images more likely to appear in Google searches, both in the Google images section and increasingly at the top of regular search results pages. Images are playing an increasingly important role in Google searches, so it’s essential to have strong alt text to ensure your images are well-ranked. If your website is ranking for images and content, you are more likely to get more traffic.
Google also sees webpages that use alt text as being more optimized. Your site can appear more appealing to search engines by following some simple tips. One key factor is how you word your alt text. When you see an image, think of different ways to describe it to provide accurate alt text. It is recommended that you think strategically about your alt text for SEO purposes and try to include some keywords to give your site an extra push. However, the alt text cannot be focused only on keywords; it should still accurately describe what is depicted in the image.
06. Create internal links
Links are a vital aspect of SEO. When one page links to another, it helps Google navigate your site and construct a network of connections between pages and their content. This can assist with the organization of pages, and potentially more importantly, allows Google to index your pages (or add them to the list of sites Google considers when displaying search results) more effectively.
One of the most effective linking strategies is internal linking or linking between pages within your website. This is simple as you have control over all your pages and can easily add links from one to another. Internal linking is also beneficial for increasing site authority. By connecting lower-trafficked pages to pages. More traffic, you are indicating to Google that both pages are significant.
The way you link your website’s pages to one another is also important for user experience. Connecting relevant pages makes your site more navigable and helps users easily find what they are looking for. Internal linking can help guide visitors between your website pages, highlighting all of your content.
07. Work on external links
External links are when other websites link to yours. This is an important SEO tactic, as it drives up the authority of your site. When an important webpage references your content, it sends a signal to Google that your pages are a good source of information. External links are a great way to increase exposure for your pages and allow more potential users to reach them. For best results, aim for genuine and natural external links.
Another platform has found your site to be valuable and has decided to link to it to provide their readers or users with more information. External links from authoritative and important sites are more valuable than others. There is no easy way to get genuine external links, but the best method is to produce high-quality content regularly.
If you want to gain trust from both people and Google, it’s important to show your authority. People tend to trust experts and look for advice from people who are knowledgeable in their field. Google uses the same algorithm. It ranks websites according to how much information and qualifications they have on a given topic, then displays them to the searcher.
Google uses the term E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness when referring to a website’s authority. One way to gain authority is to provide accurate information about a topic or service that you know about. If your business is an online flower store, your blog should focus on topics related to flowers and flower care.
This will help your customers learn more about the products you sell and how to take care of them. There are a few simple steps you can take to become an authority on a given topic. For example, make sure your site content is up-to-date. This freshness factor isn’t always the most important SEO strategy, but it is nonetheless a best practice.