If your goal is to promote your business via online channels, you‘ve probably come across search engine optimization (SEO) and search engine marketing (SEM). Both produce traffic via search engines, but what is the difference between SEO vs SEM? SEO is an uncompensated strategy, while SEM is a compensated strategy. With search engine optimization (SEO), … Read more
The Difference Between SEO and SEM SEO vs SEM is often interrelated; they can be used to differentiate between keywords with advanced searches and to link up bloggers to link building. Sometimes these two are integrated into one compound term. Creating a muddled message for those who are not up to speed on this world. … Read more
Search engine advertising and marketing is one of the most effective methods to promote your small business in a competitive marketplace. With millions of businesses out there competing for the same customers, it has never been more important to promote online. And SEM is the most efficient method to promote your products and expand your … Read more
What is a content strategy? Content strategy is an essential part of your marketing strategy because it outlines who, what, where, when, and how you intend to connect with your audience. It spans far beyond the topics of potential content formats and media. It also includes buyer personas, journey maps, editorial calendars, reviews, and content … Read more
SEOquake is a simple browser plugin that gives you a wealth of SEO analytics for any page on the internet. For easier access, the plugin can be included in search engine results. The tool’s symbol will display in the upper right corner of your screen once it’s been installed. You can tell if it’s on … Read more
